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Niche Sports Here to Stay

Consultant Gabby Roe of Maestroe Sports prefers the term “high-growth sports,” taking a page from Wall Street. Roe has spent his career working with young sports like lacrosse and beach volleyball and now helps clients in realms from cornhole to curling.

“2020 was not all sunshine and butterflies,” Roe made sure to say, but disruption did give groups like the American Ultimate Disc League and the American Cornhole League an unprecedented amount of TV exposure. Plus, most small leagues are far less reliant on attendance dollars, helping them weather the 2020 storm.

Instead, Roe explained, sponsorships have emerged as the best commercialization option. Sports like Spikeball can offer deals that stretch from local events to social media activations to live broadcasts.